If you’ve ever visited China, there’s a high chance you’ve come across an advertisement from Tianmei Media. This Chinese advertising company has grown in popularity in recent years, making it a top contender in China’s advertising industry. In this article, we’ll explore Tianmei Media, its services, history, and achievements.
Introduction to Tianmei Media
Tianmei Media is a Chinese advertising company that specializes in providing advertising services across various mediums, including outdoor advertising, television advertising, and digital advertising. It was founded in 2004 and has grown to become one of the most prominent advertising companies in China. Tianmei Media’s success is attributed to its ability to adapt to the evolving advertising landscape and deliver effective marketing campaigns for its clients.
Services Offered by Tianmei Media
Tianmei Media offers a wide range of advertising services to its clients. These services include:
Outdoor Advertising
Tianmei Media specializes in outdoor advertising and has established a strong presence in this sector. The company provides advertising solutions for billboards, bus shelters, and digital screens.
Television Advertising
Tianmei Media also provides television advertising services to its clients. The company has established partnerships with various television networks, allowing it to offer targeted advertising solutions to its clients.
Digital Advertising
In recent years, Tianmei Media has expanded its digital advertising services. The company provides advertising solutions across various digital platforms, including social media, search engines, and mobile devices.
Tianmei Media’s Achievements
Tianmei Media’s success is reflected in its achievements over the years. Here are some of the notable accomplishments of the company:
Winning the Golden Lion Award
In 2017, Tianmei Media won the prestigious Golden Lion Award at the Cannes Lions International Festival of Creativity. The company won the award for its “Share a Coke” campaign for Coca-Cola, which featured personalized bottles with customers’ names on them.
Partnership with Alibaba Group
In 2018, Tianmei Media formed a strategic partnership with Alibaba Group. The partnership aimed to provide better advertising solutions to Alibaba’s customers, leveraging Tianmei Media’s expertise in outdoor advertising.
Going Public
In 2019, Tianmei Media went public on the Shenzhen Stock Exchange. The company’s initial public offering raised over $100 million, making it one of the most successful IPOs in China’s advertising industry.
Conclusion
Tianmei Media’s success story is a testament to the company’s ability to adapt and thrive in China’s competitive advertising industry. With a focus on innovation and customer satisfaction, the company has established itself as a leader in outdoor advertising and has expanded its services to digital and television advertising. Its partnerships with major players like Alibaba Group have further cemented its position in the industry.
FAQs
- What does Tianmei Media specialize in?
- Tianmei Media specializes in providing advertising solutions across various mediums, including outdoor advertising, television advertising, and digital advertising.
- What is Tianmei Media’s biggest achievement?
- Tianmei Media’s biggest achievement is winning the Golden Lion Award at the Cannes Lions International Festival of Creativity in 2017 for its “Share a Coke” campaign for Coca-Cola.
- What is Tianmei Media’s partnership with Alibaba Group?
- In 2018, Tianmei Media formed a strategic partnership with Alibaba Group to provide better advertising solutions to Alibaba’s customers.
- When did Tianmei Media go public?
- Tianmei Media went public on the Shenzhen Stock Exchange in 2019.
